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                PLC“體驗當道、數據為王”——新零售的真正踐行者

                【據樂嘟寵物圈等】創立於1973年的Pet Lovers Centre,東南亞市︽場當之無愧的零售業霸主,111家店鋪橫跨覆蓋新加坡、馬來西亞、泰國、越南、文萊和菲律賓。

                2019年1月8日,首屆中國寵業零╲售大會於青島召開,PetLovers Centre CEO 伍偉大先№生分享PLC 45年統戰東南亞的故事。

                伍↑偉大在演講中回顧了PLC從傳統零售商到新零售踐卐行者的變革之路,從他的講述中,我們可◥以發現PCL的新零售模式其核心和基礎就是①數據驅動,以數據的力量推動整個業務板塊的發展。





                Pet Lovers Centre (PLC) is a home-grown pet retail and service chain that was founded in 1973 as a family hobby business. The company only rapidly grew since the second generation of the Ng family took over in 1995. Since then, they have expanded to Malaysia and eventually to Asia. To date, it is the largest pet chain store within Singapore and Malaysia. All Pet Care Consultants (PCCs) are graduates of Animal Science. Fully certified by Hill’s (maker of Science Diet) as a Veterinary Nutritional Advocate. This coveted title (previously available only in the US and Canada), is awarded only to those who passed all three levels of Hill’s Program in Nutrition. In our commitment for quality service, the introduction of PCC is another milestone in our belief that pet owners should have proper know-how on nutrition, health issues and management of pets.
                從2003年引入數據管理系統開】始,PCL逐漸將所有數據的力○量滲透到了整個業〗務流程中,從自動⌒ 化的倉儲物流,門店及線上商城的貨品選■擇、流轉和調配,到客戶的精準營銷及忠誠度維護,再到人→力資源的管理和優化,尤其是數據在得到了AI技術的賦能之々後,PLC的新零售模式在一定程度上已你如今体内經能夠完成自運异变營的狀態。

                伍偉大在演講中強調:新零售的精髓就是體驗,重點是人马招收不到打通線上的虛擬世界和線下的現實世界,而新零售讓他對自己的業務引来空余有了真正掌控的能力,可以幫助他不还缺乏灵智吧斷地去擴大擴大自己的業務。

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